GCSE Sore Nipples

We've learnt recently that there are people in society who are concerned about the power of the media to influence - and certainly to offend (remember Eminem?) Take a look at this advertisement for nipple cream for breastfeeding mothers. 19 people complained to the Advertising Standards Authority. What do you think offended them?

Follow this link to see the ad:http://media.guardian.co.uk/page/0,,2245415,00.html

RAILING the Media

You should be a GCSE or AS Media Studies student at Alice Smith. If you aren't, go away. If you are, stay. And welcome.

This blog is called 'RAILING the Media'. What does that mean? RAILING is an acronym, each letter standing for the Key Concepts that we use in the subject to analyse any media text. Let me remind you of them: Representation; Audience; Institution; Language; Ideology; Narrative; Genre. 

Essentially, the difference between the key concepts and the GCSE and AS courses is IDEOLOGY. The GCSE students will come across this if they make it through to AS.

For a quick overview of what the key concepts mean, go to this website http://mediaknowall.com. Find your course (GCSE or AS) and then the key concepts.

The purpose of this blog is to share some thoughts with you on how the key concepts can be applied to the media that we consume - any day, every day.

I also hope that one or two of you will be bold enough to add your own comments to the blog. 

Thanks for reading. Hopefully when we get going it won't all be text. There'll be pictures too: even videos.